Privacy Policy
Effective Date: [September 15, 2025]
Welcome to www.natureofthings.com (“the Website”), operated by Nature of Things, Inc. (“Nature of Things,” “we,” “us,” or “our”). At -Nature of Things, we value your trust. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you use our Website or interact with emails we send, social media accounts, or other online services we provide (together with our Website, the “Services”). It also provides certain region-specific disclosures. This Privacy Policy explains the following:
· The Personal Information We Collect
· Online User Activity, Cookies and Information Collected by Other Automated Means
· How We Use Your Personal Information
· How We Share Your Personal Information
· How We Protect and Store Your Personal Information
· Updates to this Privacy Policy
Please note that this Privacy Policy does not apply to non-Nature of Things websites or services that state that they are offered under a different privacy policy. Please review the privacy policies on those websites and applications directly to understand their privacy practices.
1. The Personal Information We Collect
We may collect personal information when you make purchases on our Website or otherwise interact with our Services. Please note that if you purchase our products through third-party platforms, we may not have access to this information. In the past year, we have collected the following types of information.
· Information You Provide Us, when you make a purchase, use the Services, or otherwise interact with Nature of Things or our affiliates:
· Contact information and any other information you choose to include when you communicate with us via e-mail, mail, phone or other channels.
· Transactional information, including contact and shipping information, payment information, and payment history if you make a purchase or otherwise engage in transactions through the Services.
· Chatbot and messaging content, including your messaging history and the content of your messages. If you interact with our chatbot, we may collect information related to your interactions with the chatbot and any information you provide during those interactions. We also record telephone conversations with our customer service center for record-keeping, training, and quality assurance purposes.
· Responses to contests, sweepstakes, studies, or surveys, such as your contact information and any other details you provide
· User Content you may provide to publicly post via the Services (e.g., comments)
· Any additional information you choose to provide us, including questions and feedback.
· Information We Collect Automatically, when you utilize or interact with our Services:
· Device information and online user activity when you utilize our technology platforms, as described in the next section.
· Information From Third Parties:
· Information about your interests, contact information, demographic information, and marketing inferences, from third party sources that provide consumer data, social networks and other sources of publicly available data.
· Information about the marketing and advertisements you have seen or clicked on, from online advertising companies.
Some of this information may be collected by external parties on our behalf. For example, for online purchases, your payment details are processed by third-party payment processors like Shopify. You can review privacy policy at https://www.shopify.com/in/legal/privacy. Nature of Things does not itself collect or store payment card information.
2. Online User Activity, Cookies and Information Collected by Other Automated Means
When you interact with the Services, certain information about your use of our Services is automatically collected. This includes:
· Usage details about your interaction with our Services (such as the date, time, and length of visits, and specific pages or content accessed during the visits, search terms, frequency of the visits, referring website addresses);
· Device information including the IP address and other details of a device that you use to connect with our Services (such as device type and unique device identifier, operating system, browser type, mobile network information, and the device's telephone number);
· Location information where you choose to provide the website with access to information about your device’s location or estimated using your IP address;
· Site usage and session information. We collect information about your interaction with the Services, including the resources that you access, pages viewed, and how you reached our website.
Much of this information is collected through cookies, web beacons, and other tracking technologies, which may be operated by our partners who assist us in collect information about usage of the Services, serving ads, or providing other services to you. For example, we use Google Analytics to collect usage details. You can learn more about privacy and Google Analytics by visiting https://support.google.com/analytics/answer/6004245, and opt out of collection of your data by using the Google Analytics Opt-out Browser Add-on, available at https://tools.google.com/dlpage/gaoptout. We may also use cookies set by other third-party services.
For more information about our use of cookies and similar technologies, please visit our Cookie Policy.
You may be able to opt out of tracking by cookies or control how information collected by cookies is used via a number of means, as described below.
Your browser or device may include “Do Not Track” functionality; please note that we do not respond to such signals.
3. How We Use Your Personal Information
We use the personal information we collect from you for the following purposes:
· Provide our Services to you, including managing any purchases or transactions, and providing information related to the products and services you have purchased.
· Interact with you, including responding to your requests, providing customer support, providing information about additional products, services, and promotions that may be of interest to you, and informing you about important changes to this Privacy Policy, our Terms and Conditions or other policies.
· Tailor the content we display to you in our Services and communications, including advertising.
· Manage, operate, and improve the Services and grow our business, including monitoring the performance of our Services, understanding our customer base and the effectiveness of our marketing, events, promotional campaigns, and publications, developing new products and services, and diagnosing or fixing technology problems.
· Offer contests, sweepstakes, studies, or surveys.
· Comply with legal requirements and industry standards, detect, investigate, and prevent activities that may violate our policies or be fraudulent or illegal, protect the security, confidentiality, integrity and availability of our data and systems, and protect our legal rights and the rights of others.
We may use and share information in an aggregated or de-identified manner data at our discretion, including for research, analysis, modeling, marketing, and improvement of our Services.
4. How We Share Your Personal Information
· Service Providers. We may share your information with service providers that we believe need the information to perform a technology, business, or other professional function for us such as billing and collection, IT services, maintenance and hosting of our Services, payment processors, marketing partners, accounting, auditing, and tax services, and other professional services.
· Analytics Partners. We partner with analytics providers, who collect information via tracking technologies on our websites to assist us with measuring visits and traffic on our websites so we can measure and improve the performance of the sites.
· Advertising Partners. We partner with third parties who assist us in serving advertising regarding the Services to others who may be interested in the Services, or who use cookies to display interest-based advertising to you on the Services. These third parties may use tracking technologies to collect or receive information from the Services and elsewhere on the internet and use that information to provide measurement services and target ads. Third parties may allow other companies to access information about you so that they may market other products you may be interested in.
· Social Media Platforms. If you interact with us on social media platforms, the platform may be able to collect information about you and your interaction with us. If you interact with social media objects on our Services (for example, by clicking on a Facebook “like” button), both the platform and your connections on the platform may be able to view that activity. To control this sharing of information, please review the privacy policy of the relevant social media platform.
· Affiliates. We share information with other entities in our corporate family, for purposes consistent with this Privacy Policy.
· Corporate Event. We reserve the right to transfer to another entity or its affiliates or service providers some or all information about you in connection with, or during negotiations of, any merger, acquisition, sale of assets or any line of business, change in ownership control, or financing transaction. We cannot promise that an acquiring party or the merged entity will have the same privacy practices or treat your information the same as described in this Policy.
· Legal. We share information where necessary to comply with applicable law, to respond to requests from law enforcement agencies or other government authorities or third-parties, as permitted by law and without your consent when it is necessary to protect our customers, employees, or property; in emergency situations; or to enforce our rights under our terms of service and policies.
5. How We Protect and Store Your Personal Information
We use a combination of physical, technical, and administrative safeguards to protect the information we collect through the Services. While we use these precautions to safeguard your information, we cannot guarantee the security of the networks, systems, servers, devices, and databases we operate or that are operated on our behalf.
When you buy something, the credit card details are handled on a part of our site designed for these transactions. You'll know you're in a part of our website designed for payment card transactions when you see a yellow padlock icon at the bottom left of your screen and the web address begins with www.natureofthings.com. This zone is where you'll stay throughout the entire checkout process.
If you use our Services outside of the United States, you understand that we may collect, process, and store your personal information in the United States and other countries.
We will keep your personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, for as long as we have a legitimate business need to do so, or as required by law, whichever is the longer. In determining whether to retain personal information, we will consider factors such as the nature and sensitivity of the data, applicable legal requirements, and the purposes for which the data was collected.
6. Your Privacy Options
You may have certain choices when it comes to how we collect and use your personal information:
· Email Marketing. If at any time you no longer wish to receive marketing communications from us, you can click the unsubscribe link at the bottom of any email.
· Online Activity Tracking and Interest-Based Advertising. You have several options to either prevent our collection of information regarding your online activity, or prevent third parties from using such information from being used for interest-based advertisements:
o You can opt out or set preferences regarding cookies when a device you utilize visits the Services, by visiting our Cookie Consent Manager. Please note that you will need to set preferences on each device you use to visit the Services. For additional information, please review our Cookie Policy.
o You may also modify your browser settings to disable or reject cookies across the internet; but if you do so, some features of our website or Services may not function properly or be available. If you are visiting the Services from a mobile device, the operating system of the device may offer you options regarding how the device collects and uses your information for interest-based advertising. Please visit https://thenai.org/opt-out/mobile-opt-out/ for more information.
o You may be able to prevent third parties from using your information for interest-based advertisements across the internet by visiting http://www.networkadvertising.org or http://www.aboutads.info. Please note this does not opt you out of being served ads, nor will it prevent the receipt of interest- based advertising from other companies that do not participate in these programs
7. Children’s Information
We do not knowingly or intentionally gather personal information about children. If we have inadvertently collected the personal information of a child under 13, or equivalent minimum age depending on jurisdiction, a parent or guardian of that child may contact us at hello@natureofthings.com to request that we delete the information from our records or otherwise cease the use of that information.
8. Updates to This Privacy Policy
We may make changes to this Policy from time to time. The “Effective Date” at the top of this page indicates when this Privacy Policy was last revised. We may also notify you in other ways from time to time about the collection, use, and disclosure of your personal information described in this Policy.
9. Contact Us
If you have any questions, comments, or concerns about this Privacy Policy or our data practices, please contact us at:
Nature of Things, Inc
31 Crosby St. New York, NY. 10013
10. Region Specific Disclosures
In addition to the foregoing, laws in some jurisdictions, such as the European Economic Area (“EEA”), United Kingdom (“UK”) and certain US states may require additional disclosures. We are not currently subject to “comprehensive” US state privacy laws such as the California Consumer Privacy Act. We will continue to assess the scope of these laws and make any additional disclosures where required. Below, we provide further information to residents of the EEA and UK in the event we are considered subject to the EU General Data Protection Regulation or UK General Data Protection Regulation (together referred to as the “GDPR”).
Collection, Use and Disclosure of Personal Information; Legitimate Interest
The general section of this Privacy Policy describes the types of personal information we collect, how we collect it, how we use it, and factors we consider in retaining your personal information (referred to as “personal data” under the GDPR). We rely on a variety of legal bases to process such information. We mainly process your personal information because it is necessary to perform our agreement to provide the Services to you or because the processing is necessary for our legitimate interests. Where we rely on legitimate interest as our lawful basis, our legitimate interest is promoting our business, improving the services we offer to you and your experience when you interact with us, and ensuring effective operational management and internal administration of our business and the exercise of our rights. In limited circumstances, we may rely on other legal bases for processing your personal information, including when necessary to comply with a legal obligation or where you provide your consent for processing.
Transfer of Personal Information
Certain personal information may be transferred to and processed in the US and other countries where we have facilities or in which we engage service providers. The laws in the U.S. regarding personal information may be different from the laws of your state or country. Any such transfers will comply with safeguards as required by relevant law.
Privacy Rights
Individuals located in the EEA or UK may have certain rights with respect to their personal information, including the including the right of access, erasure, and data portability, as well as the right to rectification, to restrict processing, to withdraw consent, and to object to processing as follows. These rights are not absolute, and we reserve all of our rights in that regard.
Access – Individuals have the right to know if we are processing personal data about them and, if so, to access and obtain a copy of personal data about them, as well as information relating to the processing of that data.
Rectification – Individuals have the right to have us correct or update any personal data about them that is inaccurate or incomplete.
Restriction – Individuals have the right to restrict or limit the ways in which we process personal data about them where the accuracy of the personal data is contested by them, where data has been obtained by us unlawfully, where the individual has objected to our processing of the data (see right of objection below) and we are considering whether to cease processing, or where we no longer need to process the personal data.
Objection – Individuals have the right to object to our processing of their personal data where we are relying on legitimate interests as our legal basis and their rights override our legitimate interests in processing their personal data. Individuals also have the right to object to our processing of their personal data for direct marketing purposes.
Withdrawal of Consent – Where we rely on consent as the basis for processing personal data, individuals have the right to withdraw their consent.
Erasure – Individuals have the right to request deletion or erasure of their personal data in a number of circumstances where required by law. These include where we no longer require the personal data for the purposes for which it was collected or other compatible purposes, the individual has withdrawn consent, or where we are relying on legitimate interests as a legal basis and the individual’s rights override our legitimate interests.
Portability – Individuals may have the right to obtain a copy of the personal data we hold about you in a structured machine-readable format and to have it transmitted to another controller.
Make a Complaint – Individuals also have the right to make a complaint about our personal data handling practices to their local data protection authority. We would, however, appreciate the opportunity to address your concerns directly if possible, and ask you to please contact us in the first instance.
To exercise these rights, please use do so by sending a request to hello@natureofthings.com.
To access or delete your data, submit your request here.
